Advertisers will pay 18 lakh to 25 lakh per 10 seconds, a 10% to 20% increase over the last Asia Cup final.
Virat Kohli retained his crown as India's most valued celebrity brand, extending his unmatched dominance across sports and business, followed by Ranveer Singh and Shah Rukh Khan.
OTT users have crossed the 600 million mark which is around 41 per cent of India's population.
Several fast-moving consumer goods (FMCG) companies have said that they would pass on the full benefit of goods and services tax (GST) rate cuts to consumers starting September 22. Dairy major Mother Dairy, on Tuesday, announced rate cuts in products spanning its portfolio-- from milkshakes to paneer and jams to frozen products under its Safal brand.
Strong demand for cultural and spiritual hubs is expected for destinations like Varanasi, Kolkata during Durga Puja, and Pushkar for the camel fair, besides leisure destinations like Goa, Udaipur, Jaipur and Coorg.
'While the concept was introduced globally over four decades ago, branded residences have taken off now in India.'
'The satisfaction of making content only comes when it reaches theatres as you are directly connecting to the masses.'
'The India-UK FTA is an enormous win for both the Indian consumer and the Scotch whisky industry. It will make whisky more affordable while expanding the Scotch market by about a billion dollars.'
'The upcoming long weekend has ignited strong travel intent, with robust bookings across leisure, spiritual and wellness destinations.'
'We're witnessing a consistent surge in audience demand for IMAX screenings, particularly for high-octane, spectacle-driven films.'
Travellers are keen to explore traditional Indian arts and crafts like Madhubani painting in Bihar, pottery and weaving workshops in Rajasthan, or Kathakali and Kalaripayattu training in Kerala.
Micro dramas -- typically 30 seconds to one to two minutes long per episode -- are designed for mobile-first audiences.
'Ahaan Panday and Aneet Padda have captured the relevance to and imagination of Gen Z and millennial viewers.'
With 17 films crossing the Rs 100 crore mark in the first six months, this year relied less on big-ticket blockbusters.
Over-the-top platforms make it difficult for movies to run for long periods on the silver screen, thus hurting the cinema industry.
Destinations like Coorg, Munnar, the Western Ghats, and parts of the North East, are at their scenic best in the monsoon.
'...than by the calendar.' Indian travellers are no longer restricting their getaways to summer or winter holidays.
The government on Wednesday asked e-commerce platforms to conduct annual internal audits to make sure that they are not resorting to manipulative tactics to mislead consumers and prevent them from making right choices -- a technique commonly referred to as dark pattern -- and submit reports to the Department of Consumer Affairs (DoCA). It comes just a week after Uber was issued a notice by the Central Consumer Protection Authority (CCPA) over its "advance tip" feature.
'It's clear that fans are eager to be part of the live stadium experience, reflecting a growing trend of travel driven by marquee sporting events.'
'Give him a couple of seasons, a cool head, and some long-term form, and he won't just be in campaigns -- he'll be the campaign.'
© 2026 Rediff.com - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances